December 2011
13 posts
4 tags
The Role of the Unconscious in Sales
The Economist’s coverage of Ernest Dichter, the Viennese psychologist, whose impact on advertising is seeing a resurgence, is a compelling piece. Not that one should subscribe to the belief that advertising can unfairly persuade and manipulate, but in that the pursuit of effective advertising continues to prompt the debate of science versus art. I was not familiar with the gentleman but...
Dec 26th
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"Think" in 20th Century Communications
The classic IBM “THINK” sign was said to be a permanent feature of IBM offices around the world until the 1970s. The “THINK” concept as company mantra originated with IBM founder Thomas J. Watson Sr. in the 1940s. Bill Bernbach ignited the Creative Revolution within his agency, DDB, and the entire advertising industry with the Think Small campaign for Volkswagen. It is...
Dec 20th
14 notes
5 tags
The Promise and Perils of Content Marketing
The marketing world has finally discovered that honest and valuable content makes a difference in interacting with consumers. Not surprisingly, marketers had to name and define this activity. It is referred to as “Content Marketing” and definitions abound but it is meant to encompass all marketing formats involving the creation or sharing of content for the purpose of engaging current and...
Dec 16th
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Dec 16th
1 tag
Dec 15th
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Dec 15th
2 notes
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WatchWatch
A Presentation on 1,000 Facts And Figures About Social Media In 30 Countries…tons of stuff and it is good to know that offline brand experiences are the starters of online brand conversations.
Dec 15th
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5 tags
Dec 15th
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Dec 15th
25 notes
4 tags
53 Signs You Work in Public Relations
1. Your day starts and ends with a cup of coffee. 2. You can power-walk in 5-inch heels with your laptop bag while checking your BlackBerry. 3. Inside jokes with your colleagues will get you through the day—especially the insanely stressful ones. 4. You constantly engage in “PR is dead” and “the press release doesn’t have a place in business” arguments. 5. You are so used to putting the client...
Dec 15th
10 notes
5 tags
4 Quotes on Content Marketing
“Content marketing is a commitment, not a campaign.” – Jon Buscall “The rule of 5 is that each and every content development undertaking should produce content assets that can be used at least 5 different ways.” – Ardath Albee “Think like a publisher, not a marketer.” – David Meerman Scott
Dec 15th
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Dec 14th
9 tags
‘Top-Drawer’ Business Books of 2011
Books are highly subjective – what appeals to some will not appeal to others. Business books specifically tend to resonate best when they address a pressing issue or interest and when they provide inspiration. In previous years, I have contributed lists of the “best” business and marketing books. I have assembled my own and conducted podcasts to share them. Those opportunities were cool but I was...
Dec 6th
6 notes