February 2012
15 posts
4 tags
Clarity of writing usually follows clarity of...
The Economist’s online Writing Style Guide…
The first requirement of The Economist is that it should be readily understandable. Clarity of writing usually follows clarity of thought. So think what you want to say, then say it as simply as possible. Keep in mind George Orwell’s six elementary rules (“Politics and the English Language”, 1946):
Never use a Metaphor,...
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The (Almost) Secret Society
Tucked away quietly in a beautiful yet unassuming block of the Upper East Side, delicate signage and a vibrant red door designate a vital, yet often overlooked, cultural institution. The building that houses the Society of Illustrators and the Museum of American Illustration blends in seamlessly with its surroundings, acting almost as a metaphor for the nature of the artworks inside.
Read full...
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Substance Required...
“The larger, more eye-catching, obtrusive, and exotic the advertisement, the less likelihood that it deals with a real and solid business.” Rudolf Cronan, in Germany’s first advertising handbook, 1887
Is 'Living Green' All That Good?
David Owen, a New Yorker writer, exposes some hypocrisy, fallacy, and interesting facts about green choices in a new book, The Conundrum.
It is based on a compelling premise that the more efficient an activity gets, the more people do it, therefore, canceling out environmental benefits. This is based on a proven economic principle called the “rebound effect” (“the behavioral or...
"Do you have a laptop in your pants or..."
This pair of jeans has a set of speakers, a wireless mouse and a keyboard embedded into the upper thigh. So, you can type — literally — on your lap
The dungarees of the dot com age are the brainchild of Dutch twenty-somethings, Erik de Nijs and Tim Smit, of design company Nieuwe Heren, which translates to “new gents.”
5 tags
New Study on Influencers from Weber Shandwick
The Company Behind the Brand: In Reputation We Trust
Monumental shifts in the reputation landscape today are transforming how and what companies communicate. Radical changes caused by the Internet, globalization, NGOs/third parties, diminishing returns on traditional media, a more demanding general public and increasing social activism have created a new dynamic where the company behind the...
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New Yellow Paper from DDB: "We Love to Share"
Social media is undeniably a hot topic in marketing. Yet, with all of the interest and activity, there are amazingly few standout examples to draw on and learn from. This is because social media gets tangled up in the technology when its essence is in human behavior. It has so quickly become a part of our society because it has recognized the fact that people love to share.
Through the centuries,...
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DDB China Group, Beijing New Office
talktoneil:
Some pics of our new office in Sanlitun, Beijing
The entrance.
Ground floor reception. Spiral staircase to third floor on left.
First to third floor glass wall and access to office. Spiral staircase to right.
More of the spiral staircase.
The Bar area.
The Bar area with people.
Boardroom from the outside.
Open meeting area.
Boardroom on the inside.
...
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Hmmmmm
“The guy you’ve really got to reach with your advertisng is the copywriter for you chief rival’s advertising agency. If you can terrorize him, you’ve got it licked.” Howard Gossage
