DC has finally woken up to Marvel’s box office dominance. News has it that they have an aggressive production plan underway….

May 2016 – Batman v Superman: Dawn of Justice
July 2016 – Shazam
Christmas 2016 – Sandman
May 2017 – Justice League
July 2017 – Wonder Woman
Christmas 2017 – Flash and Green Lantern team-up
May 2018 – Man Of Steel 2

DC has finally woken up to Marvel’s box office dominance. News has it that they have an aggressive production plan underway….

May 2016 – Batman v Superman: Dawn of Justice
July 2016 – Shazam
Christmas 2016 – Sandman
May 2017 – Justice League
July 2017 – Wonder Woman
Christmas 2017 – Flash and Green Lantern team-up
May 2018 – Man Of Steel 2

A Report on Small & Medium Sized Ad Agencies

Swystun Communications was commissioned by a private equity firm to look at small and medium sized advertising agencies. Our client gave permission to share a portion of the study including trends and insights that challenge the commonly and historically accepted perception of these players in the industry. The report’s contents are:

Section 1: Advantages | Disadvantages

Section 2: Challenges | Opportunities

Section 3: The Big Learning

Section 4: Insights

Section 5: In Conclusion

We found that owners and leaders of smaller agencies are bullish on their future. They are recognizing the change in their value proposition but need to creatively rebrand to take advantage. Size of agencies will always be a consideration but new models that deliver scale without comprising quality and cost present the greatest opportunities to compete.

Download Big Value: A Study of Small & Medium Sized Advertising Agencies.

Do you remember Burger Chef?

I didn’t but since it popped up on Mad Men I had to learn more. Once it was Amerca’s second-largest burger chain. At its peak it had 1,050 stores. Burger Chef stumbled amid growing competition in the 1970s so Hardee’s bought the faltering chain in 1982 and renamed all locations. The final restaurant to carry the Burger Chef name closed in 1996.

The chain actually pioneered the combo meal, the kids’ meal and the “Works Bar”, where customers could dress their hamburgers with condiments and vegetables exactly as they wanted. Its mascots Burger Chef and Jeff are disturbing especially if you share the name, Jeff, as I do. The chain’s main sandwiches, the Big Shef and the Super Shef, were purposely but mysteriously misspelled.

This is really cool…in the early 1970s, they introduced first the Funburger, followed by the Funmeal. It featured specially-printed packaging that included stories about Burger Chef and Jeff’s adventures. The crazy adventures included the magician Burgerini, vampire Count Fangburger, talking ape Burgerilla, and Cackleburger the witch. The meals included riddles, puzzles, and small toys. Other give-aways included flexi-disc recordings with more stories and a token that could be redeemed for a dessert. When McDonald’s introduced the Happy Meal in 1979, the chain sued McDonald’s, but ultimately lost.

Burger Chef also featured “millions sold” in their signs like The Golden Arches. The chain was also wise to sign up right away and get on board with Star Wars for promotions and giveaways. Burger Chef slogans were perhaps the weakest part of their marketing efforts…

  • Early 1980s: “Nowhere else but Burger Chef
  • Late 1970s: “We really give you the works.”
  • Mid 1970s: early 1980s – “You get more to like at Burger Chef.”
  • 1970s: “There’s more to like at Burger Chef” and “Burger Chef goes all out to please your family”
  • Early 1970s: “We’ll always treat you right”

The earliest one seems to have been emulated by Dairy Queen.

Defunct brands are fun to explore!

I just stumbled across this irreverent Norman Rockwell. According to the web, “Eric Yahnker is a contemporary artist born in 1976 in Torrance, California. His humorous, meticulously rendered graphite and colored pencil drawings and elaborate process pieces examine pop culture and politics.”

Much of his work is graphically harsh but I enjoyed these. See more at his site, http://www.ericyahnker.com. Cheers.