Swystun Communications was commissioned by a private equity firm to look at small and medium sized advertising agencies. Our client gave permission to share a portion of the study including trends and insights that challenge the commonly and historically accepted perception of these players in the industry. The report’s contents are:
Section 1: Advantages | Disadvantages
Section 2: Challenges | Opportunities
Section 3: The Big Learning
Section 4: Insights
Section 5: In Conclusion
We found that owners and leaders of smaller agencies are bullish on their future. They are recognizing the change in their value proposition but need to creatively rebrand to take advantage. Size of agencies will always be a consideration but new models that deliver scale without comprising quality and cost present the greatest opportunities to compete.