Chopsticks not Trees
Every year, Chinese consumers use 45 billion pairs of disposable wooden chopsticks, which amounts to around 25 million trees, or 200 square meters of demolished forest area. If this rate continues, forests will disappear from China in just 20 years.
DDB recycled over thirty thousand pairs of wooden chopsticks from restaurants all over Shanghai, washed, processed and designed them to create a five-meter high tree structure. The chopstick tree was broken down in the middle and then displayed in a busy district of the city. The message couldn’t be clearer - stop and think of China’s dwindling natural resources the next time you’re about to use disposable wooden chopsticks!
