“Content marketing is a commitment, not a campaign.” – Jon Buscall
“The rule of 5 is that each and every content development undertaking should produce content assets that can be used at least 5 different ways.” – Ardath Albee
“Think like a publisher, not a marketer.” – David Meerman Scott
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Communications and branding strategist, speaker, and author. Chief Communications Officer at DDB Worldwide. Not a scotch large enough or book long enough.
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