Superwomen Are Not Spared By Breast Cancer
DDB Mozambique has created a series of posters featuring female superheroes to help fight against breast cancer. In the four print ads, Wonder Woman, Storm, She-Hulk and Cat Woman are illustrated conducting self-examinations on their breasts—as they are no more immune to breast cancer than other women, and they too have to fight ‘the enemy’.
The message of the posters write: “Nobody’s immune to breast cancer. When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.”
