New Yellow Paper from DDB: “We Love to Share”
Social media is undeniably a hot topic in marketing. Yet, with all of the interest and activity, there are amazingly few standout examples to draw on and learn from. This is because social media gets tangled up in the technology when its essence is in human behavior. It has so quickly become a part of our society because it has recognized the fact that people love to share.
Through the centuries, anywhere people gathered, they shared ideas, opinions, and beliefs. Now the Internet and social media allow us to share more, more often, to more people, and at faster speeds than ever before.
All of this and more are explored in a new DDB Yellow Paper called We Love to Share: Social Media Means Business. It covers how social media mirrors (mostly) normal human behavior and how trust and influence are both primal and primary factors in social media marketing success. The paper features five interesting cases that demonstrate the theory through practical application. And it provides a framework on how to implement social media marketing efforts.
To be sure, these efforts require creativity and innovation. And this means experimentation. We hope that this paper will provide tangible guidance but at the end of the day, social media marketing demands that you be bold and take some chances.
Get full paper here: (http://www.ddb.com/what-we-think/yellow-papers/we-love-to-share.html)
