A Sober Take on Wine Packaging…
Stranger & Stranger’s packaging for wine maker Truett-Hurst, clearly and cleverly adds value to a consumer’s choice. The bottles are wrapped in paper and are covered with recipes, pictures, and quotes. The content is not random but is linked to the occasions that type of wine would fit. This is solid branding as it makes a customer’s life easier, educates, and entertains.
S&S identified 22 niches and buying occasions for the enhanced packaging. In turn, each unique sleeve was patented and gave the possibility of more content over standard wine labels. The wines have just been launched by Safeway.
Kevin Shaw, founder and creative director of Stranger & Stranger, shared, “The added real estate that the over sleeve gives us has allowed us to engage with people in a way that a tiny back label never can. Everyone just wants to pick up and read these packs. The best ideas are the simplest and we made them look striking and very individual. The launch range is just hitting the shelves and we’re developing new ideas every day.”