The Business of Branding

The classic Jeep Wagoneer was the first vehicle I ever owned. I bought it used as while in university. I soon discovered that the full-time four wheel drive version was not good for the student budget. Their advertising associated ownership with the finer things in life which was a stretch given I could barely fill the tank a quarter way. Interesting is how I have circled back to Jeep twenty-five years later after driving other brands and now own a Wrangler.