Dig into the October issue. Over 40 stories and more covering branding, marketing & advertising.
What Digital Agency Clients, Staff and Leaders Say in Private
Digital agencies enjoy a reputation of being cool, cutting-edge and creative. They even have a bit of a bad-boy persona because they talk about challenging the status quo. Their offices are hip and their employees are hipsters. They are positioned as the future of marketing and advertising.
Read the article in Advertising Age.
In moments of honesty, digital agencies admit they are not as cool as their marketing states and they want to change this fact. I tell them that the coolest thing they can do is help their clients sell more. Somewhere along the way, many digital and traditional agencies forgot that this is their core purpose.Jeff Swystun
“It is one of the tasks of a leader to ensure the continuous renewal of systems over which they provide.” John W. Gardner
Brands are not static. They are constantly evaluated and re-interpreted by customers. It is a challenge to remain relevant and different, yet that is the point of branding. Unfortunately, many brands either become stagnant or confuse real substantive and competitive change with cosmetic modification.
There is a reason that the same brands are mentioned at every marketing conference and why those brands top lists of being the ‘best’. They have made branding a priority because they understand and manage the brand as a tangible economic asset. Often achieving freshness, difference and relevance requires objective expertise. Companies and their people can get caught up in the day-to-day and need help to evaluate and change the course of their branding.
Many marketing businesses and consultants offer audits, workshops, and plans. Brand audits are useful tools to help articulate where you are today. Workshops help generate ideas and gain buy-in. Communication plans provide a roadmap to capture opportunities. Precious few consultants offer the activities and benefits of all three in a thorough and pragmatic service.
The Brand Acceleration Program from Swystun Communications is focused and intensive. It challenges competing offers that promise reinvigoration of your brand in two days, which is so highly unrealistic as to be laughable. As well, it acknowledges that you do not have the time, inclination or funds to spend months addressing your brand. This program is offered over fifteen days either consecutive or spread out depending on your needs.
Read more and get the brochure.
Check out the July edition of The Brand Intelligencer…over 30 stories covering branding, marketing, and advertising. Also the latest in innovation, design, creativity and some fun stuff too.
Keynote Presentation from the Accelerate Conference Series:
Best Practices in Branding & Marketing Startups
Jeff Swystun of Swystun Communications