“Who knows what the babysitter’s up to? That’s why we have a kid’s menu.” Great stuff for The Cape Town Fish Market by Lowe.
If Mad Men was today. Found at Social@Ogilvy.
“The longer a child with autism goes without help, the harder they are to reach” campaign. It appears to have been done in 2010 but just came across it and definitely worth sharing for the cause and the communication’s creativity.
Every day I discover more and more beautiful things. It’s enough to drive one mad. I have such a desire to do everything, my head is bursting with it.
—Claude Monet
Creativity is not enough. Many people who are full of ideas simply do not understand how an organization must operate to get things done. Advocates of creativity must understand the pressing facts of the executive’s life: Every time an idea is submitted to him, it creates more problems for him and he already has enough.
—Theodore Levitt
Intelligence Capitalized
Beer Psychology: new research shows that the shape of the glass has a huge effect on how quickly we consume beer (http://tiny.cc/hbwanw)
Good Spend: extensive report from Booz & Co on how to make ideas work through smart R&D spending (http://tiny.cc/3dwanw)
How Much?: a paper on how to the make most of your pricing strategy and brand perception (http://tiny.cc/41vpnw)
Tweaking Toys: connecting with the connected generation (http://tiny.cc/v4wanw)
Design Research: Suzanne Hogan of Lippincott explains what makes research so powerful, and how it can backfire (http://tiny.cc/ygxanw)
Cool design & creative thinking.
The world needs more Weapons of Mass Creation.
Budweiser Re-Branding.
Budweiser, the iconic global beer brand, revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year.
The new can design is Budweiser’s 12th since Anheuser-Busch began offering its flagship brand in cans in 1936. The focal point of the design is Budweiser’s iconic bowtie, complemented by the time-honored Budweiser creed and Anheuser-Busch medallion.“Budweiser’s success is rooted in aspects of the beer that will never change – a crisp, refreshing taste, an unwavering commitment to quality and the enormous pride we take in each batch,” said Rob McCarthy, vice president, Budweiser. “Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate.”
Budweiser’s new “bowtie” can and secondary packaging designs will be the global standard as the brand continues to expand internationally.”
