Every day I discover more and more beautiful things. It’s enough to drive one mad. I have such a desire to do everything, my head is bursting with it.
Creativity is not enough. Many people who are full of ideas simply do not understand how an organization must operate to get things done. Advocates of creativity must understand the pressing facts of the executive’s life: Every time an idea is submitted to him, it creates more problems for him and he already has enough.
Beer Psychology: new research shows that the shape of the glass has a huge effect on how quickly we consume beer (http://tiny.cc/hbwanw)
Good Spend: extensive report from Booz & Co on how to make ideas work through smart R&D spending (http://tiny.cc/3dwanw)
How Much?: a paper on how to the make most of your pricing strategy and brand perception (http://tiny.cc/41vpnw)
Tweaking Toys: connecting with the connected generation (http://tiny.cc/v4wanw)
Design Research: Suzanne Hogan of Lippincott explains what makes research so powerful, and how it can backfire (http://tiny.cc/ygxanw)