Lucky Strike Rebrands in Germany & ends up looking more Tabasco than tobacco.
Under Consideration’s site Brand New reports that a redesigned logo and packaging designed by G2 has appeared online. There is not much information available, in part because the German website is only accessible to computers in Germany and it’s not clear whether this change will apply to Lucky Strike in all countries or just Germany; all images are taken from Design Tagebuch.”
Tourism branding logos show how tough it is to stand out. My favourite from this particular collection is the retro Estonia work by Interbrand. The Chile logo does not get its full due…the work was more involved including the tagline “Chile…Allways Surprising”. I was happy to have come up with that line and gratified by its ongoing use.
Knock-offs and counterfeits are truly no laughing matter especially when they are amazingly inept and obvious.
Cool video…an animated world comprised of logos and advertising icons.
