The classic IBM “THINK” sign was said to be a permanent feature of IBM offices around the world until the 1970s. The “THINK” concept as company mantra originated with IBM founder Thomas J. Watson Sr. in the 1940s.
Bill Bernbach ignited the Creative Revolution within his agency, DDB, and the entire advertising industry with the Think Small campaign for Volkswagen. It is widely recognized as the most influential advertising of the century.
Apple challenged the world to Think Different which captured the company’s essence while taking a shot at IBM.
Kind of makes you think.